TwitchCon, the epicenter of gaming and streaming culture, served as the stage for a groundbreaking collaboration between NACL and Starpower.ai. Starpower.ai, a cutting-edge AI platform in beta, specializes in creating personalized AI avatars that mirror users' appearances and voices, revolutionizing content creation and community engagement.
What We Did
NACL partnered with Starpower.ai to achieve two key objectives:
Recording Sessions: Encouraged 50+ creators to record & and engage in Starpower.AI's off-site studio.
Awareness: Generate awareness about Starpower.ai's AI avatar creation through a strategic marketing approach.
World Esports Day
NACL organized the World Esports Day celebration after TwitchCon, in collaboration with six dynamic gaming communities. Held at HyperX Arena, this vibrant event welcomed over 1,000 attendees, creating an unforgettable experience for gaming enthusiasts and technology aficionados alike.
Twitch CEO Special Appearance: Adding prestige, the Twitch CEO, Dan Clancy made a special appearance, emphasizing the significance of World Esports Day in the gaming and streaming communities.
Over 1,000 Attendees: The event's success was evident in the enthusiastic attendance, with HyperX Arena buzzing with energy.
Twitch CEO Special Appearance: Adding prestige, the Twitch CEO made a special appearance, emphasizing the significance of World Esports Day in the gaming and streaming communities.
Official Proclamation: Nevada Governor Joe Lombardo proclaimed October 21, 2023, as "World Esports Day in Nevada," recognizing the event's impact on esports and technology.
Content Creator Reach: With attendees doubling as content creators, the event's reach extended far beyond the venue, amplifying its impact on the gaming community.
Paid Media: Leveraging paid media channels to amplify reach and attract signups.
Custom Videos and Behind-the-Scenes Production: Engaging video content showcased the AI avatar creation process, giving audiences a glimpse behind the curtain.
Influencer Marketing: NACL creators actively promoted Starpower.ai, amplifying the brand's reach and impact.
173k Social Reach
40k+ Twitch COn Attendees
1k+ World Esports Day Celebration Attendees