Meta Platforms, the owner of WhatsApp, has just introduced a new feature called "WhatsApp Channels." It's a game-changer for the popular chat app as it offers a unique way for users to receive updates from their favorite creators and organizations.
Think of it like a Twitter feed within WhatsApp. With WhatsApp Channels, you can follow specific channels and get broadcasts of text, photos, videos, stickers, and polls directly on the app. It's separate from your usual chats with friends and family, giving you a private and reliable way to stay informed.
The feature aims to be the most private broadcast service available, safeguarding personal information for both admins and followers. While not end-to-end encrypted by default, WhatsApp is exploring the possibility of introducing limited-audience, end-to-end encrypted channels in the future. The feature is launching initially in Colombia and Singapore, with plans for a global rollout soon. Partners like the World Health Organization, FC Barcelona, and Manchester City are already on board, promising an exciting range of content for users. So get ready to explore WhatsApp Channels and discover a whole new way to stay connected!