Patrick Mahomes, the star quarterback of the Kansas City Chiefs, just signed on to endorse PRIME, the energy drink company co-founded by none other than Logan Paul and KSI.
Now, if you're not in the loop, PRIME burst onto the scene in January 2022 and has quickly become a heavyweight in the sports and energy beverage game. Valued between $3.1 billion to $8.4 billion, this brand is no joke. With a staggering $1.2 billion in projected sales and major deals already in the bag with UFC, the Los Angeles Dodgers, and Arsenal, PRIME's rise has been meteoric.
Despite some controversies about high caffeine content and marketing to kids, it's clear that PRIME is on a winning streak, and adding Patrick Mahomes to their roster of endorsers is like adding rocket fuel to their already soaring success.
Now, speaking of success, Logan Paul himself mentioned in a press release that they launched PRIME just a year ago with one product line, and now they're rubbing shoulders with the giants in the industry. It's a bit surreal for them, but they're not stopping there. With their eyes set on the energy space, it's exciting to see where this collaboration with Patrick Mahomes will take PRIME.
The energy drink market might be buzzing with controversy, but it seems like PRIME is more than ready to tackle it head-on, and Mahomes' endorsement only adds fuel to the already blazing fire. It's a powerhouse partnership that could redefine the game both on and off the field.
