Tiger Woods revealed the end of his 27-year partnership with Nike, marking the conclusion of one of the most iconic brand relationships in the history of professional sports.
Since turning pro in 1996, Woods has been synonymous with the Nike swoosh, donning their apparel during 15 major championship victories, 82 PGA Tour wins, and numerous comebacks from injuries and personal setbacks. The traditional sight of Woods in his red Nike shirt, black hat, and black pants on Sundays became an emblematic image in men's professional golf. While the golf icon did not disclose his future apparel choices, his statement hints at continued participation in the sport, with plans to compete in the Genesis at Riviera Country Club in February.
Woods' partnership with Nike began in 1996 with a reported $40 million deal, making it the richest endorsement deal for a professional athlete at the time. The collaboration extended through multiple contract renewals, including a landmark 10-year extension in 2013 valued at approximately $200 million. Despite the end of his association with Nike, Woods has been using FootJoy golf shoes since recovering from a car wreck in 2021.
The golfer's resilience and contributions to the sport were acknowledged by Nike in a statement expressing gratitude for the challenges he posed to the golf institution and to the company itself.
