Grimace, McDonald's iconic mascot, is back and taking the internet by storm!
In honor of Grimace's birthday, McDonald's launched a marketing campaign that has turned the fuzzy purple creature into a meme sensation and even a queer icon. The celebration includes a special meal, a milkshake, and a GameBoy Color video game featuring Grimace.
People are going wild for the purple menace, with TikTokers cosplaying as the character and some even getting tattoos in his honor. Social media has been flooded with fan art of Grimace attending Pride events, showcasing his newfound status as a fierce queer icon.
Now, let's dig into the backstory of this lovable, yet enigmatic character. Grimace wasn't always the cuddly blob we know today. Initially introduced in 1971 as "Evil Grimace," a four-armed monster who stole milkshakes, he underwent a redesign due to being too scary for children. He transformed into a goofy, fuzzy purple blob with a quirky family that resides on Grimace Island.
Despite the lore, Grimace's true identity remains a mystery. Some speculate he's a tastebud or the embodiment of a milkshake, while others believe he could be an alien, a humanoid, or an entirely new species. McDonald's has embraced this ambiguity, acknowledging that Grimace means different things to different people, but ultimately, they're just happy he brings joy to everyone. So, whether you're sipping on a purple milkshake or donning Grimace-inspired merch, it's clear that Grimace's comeback has captured the hearts and imaginations of fans everywhere.