YouTube is unveiling a new streaming-focused Partner Program. This move aims to make it easier for streamers to monetize their content on YouTube.
Previously, streamers had to meet certain requirements to join the YouTube Partner Program, but now, those focusing on the live aspect of the site will have an easier time reaching those goals. The new requirements include having 500 subscribers, 3 valid public uploads, and either 3,000 valid public watch hours in the last year or 3 million valid public Shorts views in the last 90 days.
Streamers who meet these criteria will gain access to features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products through YouTube Shopping.
While this change doesn't include revenue sharing from ads, creators who meet the lowered requirements won't have to go through the full YPP application process once they meet the existing criteria.
This comes hot on the heels of Twitch's recent controversial updates to its Branded Content guidelines and multi-streaming rules. The platform has become increasingly popular for streaming, with big creators like Ludwig, TimTheTatman, and DrLupo jumping on board.
Looks like the battle between YouTube and Twitch for streaming supremacy is heating up!